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Chiquitibum A La Bim Bom Ba
How a Beer Commercial Became Mexico's Best Collectable Poster A young woman in a cropped white Carta Blanca shirt holds the FIFA World Cup trophy with both hands, brown curls falling loose around her face, the crowd at Estadio Azteca blurred behind her. She is grinning. She is in her early twenties. Forty years later, the image still moves through social media feeds the same way it moved through television sets in 1986. Her name is Mar Castro. Everyone called her La Chiquitib

Maria Salinas
Jun 174 min read


Audrina Reyes Signs with Texas A&M-San Antonio Cheer Squad
Roma, Texas does not generate institutional firsts very often. That changed when Roma High School Class of 2026 senior Audrina Reyes committed to compete on the Texas A&M University-San Antonio Jaguar Cheer Squad, becoming the first Gladiator cheerleader in the school's history to earn a collegiate cheer placement. The Rio Grande Valley has long sent its athletes, educators, and professionals into the world beyond Starr County. This particular milestone, modest by national me

Maria Salinas
Mar 305 min read


The Carpenter’s Daughter
2025 FRONTeras Magazine Vol. 1 No. 2 Issue How does a daughter honor her father? By taking the foundation he built... and expanding it with her own hands. When Karina Mascorro walks into her shop each morning, she isn’t just running a business—she’s continuing a legacy that began over four decades ago. Her father, Zaragoza Vela, first opened the doors of Starr Moulding Cabinet Maker Supplies in 1984. What started as a small woodworking business in Roma, Texas, has now grown i

Maria Salinas
Mar 253 min read


The Mexican Tradition of Asking for Permission
2026 FRONTeras Magazine 1st Quarter - Vol. 2 No. 1 Issue Somewhere between the Instagram engagement announcements and courthouse weddings, Mexican-American culture has buried one of its most elaborate courtship rituals without a trace of its meaning. In Mexico and in some parts of Latin America, la pedida de mano, a formal request for a woman's hand in marriage, once required men to gather courage, family members, and occasionally a notary to draft letters attesting to moral

Maria Salinas
Feb 263 min read
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