How a Beer Commercial Became Mexico's Best Collectable Poster A young woman in a cropped white Carta Blanca shirt holds the FIFA World Cup trophy with both hands, brown curls falling loose around her face, the crowd at Estadio Azteca blurred behind her. She is grinning. She is in her early twenties. Forty years later, the image still moves through social media feeds the same way it moved through television sets in 1986. Her name is Mar Castro. Everyone called her La Chiquitib