How a Beer Commercial Became Mexico's Best Collectable Poster A young woman in a cropped white Carta Blanca shirt holds the FIFA World Cup trophy with both hands, brown curls falling loose around her face, the crowd at Estadio Azteca blurred behind her. She is grinning. She is in her early twenties. Forty years later, the image still moves through social media feeds the same way it moved through television sets in 1986. Her name is Mar Castro. Everyone called her La Chiquitib

Helen Hyde was an American printmaker who spent the better part of fifteen years living in Japan mastering the traditional woodblock printing techniques she had first encountered as a student in Paris. By the time she left Tokyo in 1914, she had signed an estimated 16,000 prints and built a reputation on both continents. None of that is why she ended up in Mexico. While most people recuperate from cancer surgery by reclining on a soft pillow laying on a bed, Helen Hyde did th