Japan's Act Against Unjustifiable Premiums and Misleading Representations, passed in 1962, bars companies from exaggerating how a product looks on packaging. The Consumer Affairs Agency enforces the law, and violations bring fines, corrective orders, and administrative surcharges reaching 3 percent of the sales generated by the misleading claim. A shrimp printed on a noodle cup must resemble the shrimp inside. A slice of cheese on a wrapper must match the size of the cheese a